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About the Conference

Chinese brands are becoming more and more popular among overseas consumers, especially in the technology, robotics and games industries. At the same time, content marketing is increasingly effective and strategic for brands, and such strategies and tactics must be adapted for optimal performance for different local markets.  So how should a Chinese brand go global in a scalable way to build market share, audience and customer base effectively across multiple markets?  

On November 21st 2018 in ShenZhen, we are gathering global experts to share their respective insights from different perspectives; what are the most Effective and the best-performing Marketing Strategies for Global Marketing.

Through a series of real-life case studies, and comprehensive analysis of the challenges and opportunities that Chinese brands face in doing overseas marketing, you will be walking away with a total solution to overseas marketing for your brand with global ambitions.

Why attend? 

  • Learn from the brands with successful experience 

  • Learn to stay ahead of the competition

  • Learn the marketing tools to create an unforgettable user experience for consumers

  • Interact with the industry experts, listen to their successful experiences

  • Free quick brand diagnosis/analysis  


  • The Power of your Brand Story-How to activate the brand strategy? How to drive brand awareness and performance? How to maintain brand competitiveness and stay ahead

  • How to accurately delivery your brand and What are the channels

  • New video marketing-how to use video content to speak for brands/products

  • Future of Original Content/Story Telling-Real time engagement

  • How Content marketing enhances customer engagement 

  • Using KOL marketing/Social Media to drive product, enhance user experience and drive traffic ROI 

  • Brand Case Studies – DOs and DON’Ts

Program Details






The Power of a Brand Story- all about brand strategy, drive brand awareness & business performances maintain brand competitiveness & Stay ahead


Speaker: Marketing Manager of Westwin Larry You


Tea break



Panel Discussion

Oversea Marketing Do's & Don'ts

Case studies


Moderated by ICICLE, BYD VP Edward PangMarketing Manager of Westwin Larry You, Open Influence COO of Europe  Marco Marranini



Speaker: Icicle CEO Bonnie Chan



Global marketing 


Speaker:  ICICLE Director of Strategy & Growth Jordan Heathfield



How AI is Revolutionizing Influencer Marketing: Scaling Insights to Generate Greater ROI for Brands

Speaker: Open Influence COO of Europe  Marco Marranini 


Closing Remark

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