INSIGHTS

May 18, 2020

Over the past decade, China's marketers have been at the forefront of innovation and creativity, coming up with some of the most authentic, leading-edge campaigns the world has seen. Naturally, as the country continues to mature and proliferate in size, coupled with co...

May 14, 2020

Icicle is excited to announce that we are partnering with Clare.AI, an award-winning Hong Kong-based artificial intelligence (AI) company, to offer WhatsApp-based marketing solutions to our clients. Our partnership brings together Icicle’s consultative and innovative a...

May 12, 2020

The humble little smartphone is now THE most important and personal item we have – ahead of your wallet, laptop, watch and many more. It is not just a computer but a source of entertainment and news; a digital wallet; a shopping mall; and an enabler of your lifestyle.

T...

May 4, 2020

As part of the Anti-Epidemic Fund, the HKSAR Government’s Innovation and Technology Commission (ITC) recently announced the Distance Business Program (D-Biz) to support enterprises to transform and evolve themselves through technological innovation and adoption of solu...

April 22, 2020

Historically, Earth Day represents our collective responsibility towards environment preservation, and this certainly remains an immediate and urgent area we continue to uphold. This year however, as the world comes united in its battles against the COVID-19 virus, Ear...

April 14, 2020

When the pressure is on to look for savings in all aspects of marketing, one area that is often overlooked is the cost of sourcing, ordering, storing and delivering your branded gifts and collaterals to the end consumer.   

Market...

March 20, 2020

I know – this seems like a ridiculous thing to say. Afterall, the COVID-19 virus has taken hold in virtually every corner of the globe. Everything from financial markets to sports leagues and studio sets are in freefall, in shutdown.

Nothing feels normal right now. 2020...

October 9, 2019

As marketers, we are always looking for the best medium to boost our reach. While online marketing tools offer swift visibility and immediate performance tracking, direct mailing is still widely used by many leading brands. The reason? Effective engagement, especially...

August 29, 2019

Many of you know ICICLE as a branding and marketing production company with rich experience in new media.  Creative talents are our greatest resource, yet often times a performance-driven culture can stifle the room that is needed for talents to create and imagine.

In 2...

As 2019 flies by, many brands are already looking at seasonal opportunities that the second half of the year can bring, particularly in the gifting space with so many festivities coming up.  Instead of repeating what’s been done before, here are five innovative touches...

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