INSIGHTS

June 11, 2020

Chinese brands are among the most sophisticated in the world when it comes to adoption of  influencer marketing. According to a McKinsey study in 2019, 25 percent of respondents in China said they had made a purchase directly through a social channel (versus 15 percent...

May 18, 2020

Over the past decade, China's marketers have been at the forefront of innovation and creativity, coming up with some of the most authentic, leading-edge campaigns the world has seen. Naturally, as the country continues to mature and proliferate in size, coupled with co...

May 14, 2020

Icicle is excited to announce that we are partnering with Clare.AI, an award-winning Hong Kong-based artificial intelligence (AI) company, to offer WhatsApp-based marketing solutions to our clients. Our partnership brings together Icicle’s consultative and innovative a...

May 12, 2020

The humble little smartphone is now THE most important and personal item we have – ahead of your wallet, laptop, watch and many more. It is not just a computer but a source of entertainment and news; a digital wallet; a shopping mall; and an enabler of your lifestyle.

T...

May 4, 2020

As part of the Anti-Epidemic Fund, the HKSAR Government’s Innovation and Technology Commission (ITC) recently announced the Distance Business Program (D-Biz) to support enterprises to transform and evolve themselves through technological innovation and adoption of solu...

April 22, 2020

Historically, Earth Day represents our collective responsibility towards environment preservation, and this certainly remains an immediate and urgent area we continue to uphold. This year however, as the world comes united in its battles against the COVID-19 virus, Ear...

March 20, 2020

I know – this seems like a ridiculous thing to say. Afterall, the COVID-19 virus has taken hold in virtually every corner of the globe. Everything from financial markets to sports leagues and studio sets are in freefall, in shutdown.

Nothing feels normal right now. 2020...

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