INSIGHTS

November 30, 2018

Once companies dominate their local market, no matter the industry, a plausible source for growth comes from international expansion. While on the surface this seems fairly straightforward, there are tremendous obstacles to overcome in order to be successful across a r...

August 15, 2018

Until recently, the most broadly accepted criteria for identifying influencers has been a quick review of open metrics across influencer profiles; size of following, network engagement, and post content brand / campaign relevance. At Icicle, this is now only the beginn...

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