#DareWinCelebrate for G.H.MummWhen G.H.Mumm and Formula E team up to deliver Champagne in Hong Kong Starring Alex Fong and Lucas di Grassi #DareWinCelebrate with our...
ADAPTING BRAND ASSETS TO COMPETE GLOBALLYJosephine Cheung presented at SmartHK Conference in Cheungdu, China on 13th May 2016. [Contents adapted from her presentation] These...
TOP 3 TRENDS AND OPPORTUNITIES IN SENSORY BRANDING FROM EUROPEAN TRADE FAIRSThe Icicle Team has just returned from a whirlwind and productive visit to European cities gathering the latest trends and innovations in...
WHAT TO DO WITH MARKETING FOLLOWING CHINA’S BLACK MONDAY?What has the recent stock market meltdown got to do with us, being marketers and makers? The recent turmoil in Chinese stock markets...