INSIGHTS

May 15, 2016

Josephine Cheung presented at SmartHK Conference in Cheungdu, China on 13th May 2016.

[Contents adapted from her presentation]

These are changing times that we are facing.  As a creative production professional for brands based in Hong Kong, I witnessed how consumers a...

October 13, 2015

The Icicle Team has just returned from a whirlwind and productive visit to European cities gathering the latest trends and innovations in Branding and Retailing – from Maison et Objet in Paris to Packaging Innovations in London, from Fragranze in Firenze to Homi in Mil...

September 4, 2015

What has the recent stock market meltdown got to do with us, being marketers and makers?

The recent turmoil in Chinese stock markets peppered with significant government intervention is not happening in isolation.  As we watch how global markets react and stories unfold...

Packaging is one of the most effective brand marketing tools, not only does it have practical value, it also offers a unique way to 

Build brand experience: some opinions in the mind of shoppers are created by controlled experiences as advertising and retail environment...

Buy me, Open me, Experience me - I am a box, a beautiful box.

The reason why we are in love with our creative production is because we are creating a touch, a touch that translates into the subtle and powerful language of feelings. In this post, we share a selection of...

How an online solution can help streamline collateral orders from global offices?

Not far from the fictional house of Sherlock Holmes on Baker Street, at the intersection of two elegant 18th century streets in the Marylebone district, London, the sharp scent of eucalypt...

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