BOOST YOUR BRAND’S COMPETITIVE ADVANTAGE – JANUARY 2014
Strategic Sourcing Boost your Brand’s competitive advantage
Many leading brands realize that they are not procuring just for the materials and the products, but the expertise, the experience and exposure to industry best-practices not found in their own organizations. Read more on our blog.
A few buzz words in sustainability that marketing and procurement professionals may come across CSR Corporate Social Responsibility FSC Forest Stewardship Council ISO 14001 Environmental management systems SA8000 Social Accountability Certification Standards REACH Registration, Evaluation, Authorization and Restriction of Chemicals Whatever your brand’s global standards are, Icicle is here to help you implement your policy, put together accredited vendor network and conduct audits as required. Speak to us for more information: email@example.com
Bridging Procurement and Marketing
Meet Linda Lei – Director of Strategic Development With a solid track record in strategic sourcing, Linda has been applying her experience and putting her knowledge into good use at Icicle. Having been in a procurement role at Fortune 500 companies previously, Linda has first-hand experience in managing the friction between Procurement and Marketing. Her advice towards bridging the chasm is thorough communication. In addition to steering the strategic sourcing strategy of Icicle, Linda also takes on challenging special projects with our international coverage, knowledge management and CSR initiatives.