Buy me, Open me, Experience me - I am a box, a beautiful box.
The reason why we are in love with our creative production is because we are creating a touch, a touch that translates into the subtle and powerful language of feelings. In this post, we share a selection of our favorite and most memorable touch points that seduce consumers to fall in love with the brand it is wrapped under.
Before anyone comes criticizing the environmental impact of excessive packaging, allow us to say that we are with you on that point. We are educating brands to choose to use environmental materials for their packaging and marketing production at every opportunity. But we cannot go so far as to ignore the powerful influence of the commercial world on everyday lives and not use them to our advantage of advocating good values and creating simple pleasures for all consumers. So, our philosophy is to say no to 'bad' packaging and educate the market about 'good' packaging.
The world of packaging is beautiful. It embraces everyone in the supply chain to celebrate creativity and craftsmanship in the process of evoking feelings and emotions and often excitement for consumers through tactile and visual sensations that everyone can share. Come touch and feel the love.
"People will forget what you said,
People will forget what you did,
But they will never forget how you make them feel."
- Maya Angelou
About the authors:
Bonnie Chan Woo is the CEO of Icicle Group
Clothilde Meritet is the Regional Business Development Manager of Icicle Group