Icicle is excited to announce that we are partnering with Clare.AI, an award-winning Hong Kong-based artificial intelligence (AI) company, to offer WhatsApp-based marketing solutions to our clients. Our partnership brings together Icicle’s consultative and innovative approach to addressing marketing pain-points with the latest in technology applications that greatly enhance end-customer experience and engagement, especially in the mobile environment.
With WhatsApp being the most widely-used mobile messaging app in Hong Kong, brands have to build a meaningful presence in that channel, and make the best use of that critical touch-point to engage and convert. WhatsApp is no longer just a mere messaging app where friends chat, but also where mobile users get the latest information, shop, learn, solve everyday problems and even be entertained. In this age of mobile-first marketing environment, WhatsApp-based solutions present the best opportunity for brands to add value to their customer relationships.
“Within two weeks of the partnership, we are already implementing exciting solutions for retailers, restaurants and other F&B outlets to build utility-based functions that would bring immediate results to conversions,” said Daisy Pang, Head of Enterprise Clients at Icicle.
“Our team brings to our clients deep marketing insights in this space, which has led to collaborative exercises to transform and design a mobile-first customer journey; which is then implemented by our partner, Clare.AI, with their advanced AI and Natural Language Processing (NLP) technologies, to produce a market-leading solution. The most important thing is that we see these solutions, with a short lead-time to implement, are set to bring immediate and measurable results to brands.”
In addition to customised solutions built for enterprise clients, Icicle will also be facilitating smaller businesses to sign-up to Clare.AI’s off-the-shelf WhatsApp messaging solution – WATI. The simple solution allows brands to immediately offer a professional environment for their team to operate their WhatsApp business account 24/7 with added features such as templated answers and automatic replies for standard questions.
For further ideas on conversation design, customer journey through smart applications of WhatsApp marketing solutions, please get in touch with us to request a meeting or demo.
For more information about WATI, please click here
Adrian Fu is Icicle Group's Communications and External Affairs Director. He is a multi-disciplined professional with over 20 years of experience in corporate and technology industry brand marketing. He is also an award-winning songwriter and recording artist, with Mandarin and Cantonese albums to his name. Adrian is an avid reader and a student of meditation.